SAP SuccessFactors - Release Highlights Video Project

When Dan relocated to California to build the Broadcast Technologies department from the ground up, he identified SAP SuccessFactors as one of the most important internal customers he wanted to support. He met with a few employees, but it wasn’t until the pandemic that he gained their business livestreaming their quarterly Global Employee Meetings to thousands of online viewers. After a few years of producing their virtual and in-person broadcasts, they offered him to take over from their external agency and produce their bi-annual release highlights video project internally.

The release highlights project entailed a batch of videos – between five and nine – each one featuring a different subject matter expert discussing the details of a software release. Dan collaborated with the SAP SuccessFactors project management team to strategize, record, edit and deliver each video on time. He started early by animating a custom intro to appropriate stock music using the SAP brand guidelines as inspiration. When it was determined that some presenters could only record remotely, the team devised best practices documentation. Dan recorded half of the speakers in a green screen room he had acquired from facilities while operating the teleprompter. After all were recorded, the rest of the editing was split between a contract part-time worker to ensure delivery on time.

After many rounds of revisions, the videos were posted on SAP.com and on social media channels. The videos were well received and the SAP SuccessFactors team returned for the first half 2024 releases and were planning to return for a third time for the second half 2024 release.